How to deal with it all, according to Fust & Friends
There’s such a lot of everything! Snacks. Cars. Theme parks. Sauces. Courses & self-help books. Apps & gadgets. Incredibly witty t-shirts. So … how about fonts?
Here at Fust & Friends we can’t get enough of looking at letterforms and spirited illustrations. So we’re like the wine gourmet. “There are never too many different wines,” she justly opines. There are never too many typefaces. But the vintage has to be good, the force of nature and the pure pleasure of letting the thing ripen should have precedence over chemistry & commerce. Interesting wines have a story. Interesting typefaces do, too.
So Fust & Friends are looking for intriguing letterforms that would love to be made into fonts – forgotten letterpress faces, lettering pieces from Mitteleuropean or Brazilian streets, anonymous packaging from when packaging was a new concept. We are happy to collaborate with people to whom type design is a relatively new field, with pros who want to take a break from their functional text suites, or with lettering artists who’d like to help their alphabet become a font.
The serendipity of finding sources
Every handmade alphabet is a wonder of inventiveness, elation, inconsistency, clumsiness, virtuosity or charm — and ideally, all of the above. Sometimes only a handful of letters suffice to give you enough material to make a font. Sometimes they’re simply asking you to leave them alone: they were invented to create that particular word, and that’s their reason for being. Sometimes they’re were made as a font, but just copying them won’t work. Letterforms — they’re everywhere, and they have always been a ticket to a flight of fancy. Fust & Friends want to create circumstances in which old letters become new fonts — but not uniquely so. Sometimes we may embrace a new idea and encourage it to submit to fontification. But there are already so many typefaces in our system! So sometimes we must do the opposite: let lazy dogs lie.
Read about the serendipity of Alarm’s revival.